Case Study

Peabody Trust and Alix

Alix had the privilege of partnering with Peabody to deliver community building solutions in Kings Cross, London.

Challenge

Challenge

Desire to raise awareness of local initiatives and opportunities on estates in Kings Cross, London

Desire to raise awareness of local initiatives and opportunities on estates in Kings Cross, London

Hear from more residentson local issues, including those “seldom heard”

Hear from more residentson local issues, including those “seldom heard”

Test an innovative approach to resident engagement and regulatory alignment

Test an innovative approach to resident engagement and regulatory alignment

Solution

Hyper-local newsletter on WhatsApp for the Kings Cross area specifically. This included:

Updates on communal repairs, such as lifts and heating system upgrades.

Low cost and free local events, support organisations and initiatives nearby

Spotlight on a local organisation, e.g. a free legal clinic, food pantry

Delivered via a one way, channel approach, that allows resident feedback directly to Peabody and within GDPR guidelines.

Regular newsletter posts and opportunities for feedback via polls for specific onsite proposals, e.g. local enhancements desired by residents.

Outreach via events, email, flyers and posters on site to raise awareness of the channel

Solution

Solution

Hyper-local newsletter on WhatsApp for the Kings Cross area specifically. This included:

Hyper-local newsletter on WhatsApp for the Kings Cross area specifically. This included:

Desire to raise awareness of local initiatives and opportunities on estates in Kings Cross, London

Desire to raise awareness of local initiatives and opportunities on estates in Kings Cross, London

Hear from more residentson local issues, including those “seldom heard”

Hear from more residentson local issues, including those “seldom heard”

Test an innovative approach to resident engagement and regulatory alignment

Test an innovative approach to resident engagement and regulatory alignment

Delivered via a one way, channel approach, that allows resident feedback directly to Peabody and within GDPR guidelines.

Regular newsletter posts and opportunities for feedback via polls for specific onsite proposals, e.g. local enhancements desired by residents.

Outreach via events, email, flyers and posters on site to raise awareness of the channel

Delivered via a one way, channel approach, that allows resident feedback directly to Peabody and within GDPR guidelines.

Regular newsletter posts and opportunities for feedback via polls for specific onsite proposals, e.g. local enhancements desired by residents.

Outreach via events, email, flyers and posters on site to raise awareness of the channel

Results

Results

Successful delivery of regular newsletter that highlights local initiatives

Successful delivery of regular newsletter that highlights local initiatives

Polls and feedback can be adapted dynamically to relevant questions as they arise

Polls and feedback can be adapted dynamically to relevant questions as they arise

The solution required little internal time to review and monitor

The solution required little internal time to review and monitor

Deeper understanding of how technology can be used to reach new, and different, types of user to broaden engagement

Deeper understanding of how technology can be used to reach new, and different, types of user to broaden engagement

Resident Feedback

Resident Feedback

Residents liked the light touch engagement option that was easier to respond to than attending meetings or participating in longer feedback processes

Residents liked the light touch engagement option that was easier to respond to than attending meetings or participating in longer feedback processes

Residents were on WhatsApp anyway, so could receive updates without having to login to a dedicated website or app, which was complementary to existing channels

Residents were on WhatsApp anyway, so could receive updates without having to login to a dedicated website or app, which was complementary to existing channels

Debbie

enham trust

"

To listen to what people wanted, and you interacted with the group really good. And I think that's really important that a company listens to what somebody wants more than giving it to them."

George

Peabody Resident

"

It’s about having people who care about the place, want to take care of the estate, and make it nice for their neighbours."

Sahil Khan

Peabody

"

It could really build goodwill and trust… it’s doable and could solve a lot of engagement communication, and satisfaction issues."

Ashleigh

Digital Directory User

"

Couldn’t be easier to use! This should be in every GP surgery and hospital too.”

Louise Thorp

Aster Group

"

Alix helped us re-imagine our future service provision and we’re excited about how easy it is to use. We aren’t really ‘techie people’ and we feel more confident about technology now.”

Natasha

Peabody Resident

"

Finding out about free events for the kids in the holidays has been a godsend.”